Privacy Policy
TROY LEE DESIGNS PRIVACY POLICY
Effective Date: April 18, 2024
Troy Lee Designs values your privacy, and is committed to protecting your personal information. This privacy policy (the “Privacy Policy” or “Policy”) applies to Troy Lee Designs, LLC, and its subsidiary and affiliate companies (collectively, “Troy Lee Designs,” “we,” “us,” or “our”) and explains how we collect, use, and disclose personal information about you when your use our website (troyleedesigns.com), our mobile apps, or otherwise interact with us (collectively, our “Service”).
PERSONAL INFORMATION WE COLLECT AND WHY WE COLLECT IT
HOW WE COLLECT PERSONAL INFORMATION
COOKIES AND SIMILAR TECHNOLOGIES
HOW WE DISCLOSE PERSONAL INFORMATION
PRIVACY RIGHTS FOR CONSUMERS IN OTHER COVERED STATES
ADDITIONAL INFORMATION ABOUT OUR LOYALTY PROGRAM
OUR SERVICE IS NOT INTENDED FOR CHILDREN
PERSONAL INFORMATION WE COLLECT AND WHY WE COLLECT IT
“Personal information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal information does not include information that is publicly available, deidentified, or aggregated under the standards of applicable privacy legislation.
Generally, we collect the following categories of personal information, which we use for the business or commercial purposes shown.
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Category of Personal Information |
Purposes for Collection |
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Identifiers and personal records, including real name, alias, postal address, unique personal identifier, online identifier, IP address, email address, account name, telephone number, signature, or other similar identifiers; employment or employment history; credit card number, debit card number, or other financial information; birthday. Characteristics of protected classifications under California or federal law, including gender. Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies |
To process your requests and provide our products and Service To communicate with you To provide customer service For marketing, promotions, and advertising For auditing, research, analysis and development, including to maintain and improve our products and Service, and for other related business purposes To create and deliver personalized content To respond to reviews, comments, or other feedback you provide us To administer our loyalty program, contests, sweepstakes, promotions, and surveys For security purposes, including to detect and prevent fraud against you and/or us To comply with applicable legal and recordkeeping requirements |
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Internet or other electronic network activity information, including browsing history, search history, and information regarding your interactions with our websites, applications, or advertisements Geolocation data inferred from IP address |
To process your requests and provide our products and Service To provide customer service For marketing, promotions, and advertising For auditing, research, analysis and development, including to maintain and improve our products and Service, and for other related business purposes To create and deliver personalized content For security purposes, including to detect and prevent fraud against you and/or us |
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Professional or employment-related information, such as employer, job title, and similar information |
To facilitate your or your company’s relationship with us as a vendor, supplier, or commercial customer If you are a Troy Lee Designs employee or job applicant, please see our employee and applicant privacy notices for more information. |
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Audio, electronic, visual, thermal, olfactory, or similar information, including photos and videos you provide, phone or video communications, and CCTV recordings |
To process your requests and provide our products and Service To communicate with you To provide customer service For auditing, research, analysis and development, including to maintain and improve our products and Service, and for other related business purposes To respond to reviews, comments, or other feedback you provide us For security purposes, including to detect and prevent fraud against you and/or us |
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Inferences reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes |
To create and deliver personalized content For marketing, promotions, and advertising For auditing, research, analysis and development, including to maintain and improve our products and Service, and for other related business purposes For security purposes, including to detect and prevent fraud against you and/or us |
We may also use and disclose personal information as required by law, regulation, or court order; to respond to governmental and/or law enforcement requests; to identify, contact, or bring legal action against someone who may be causing injury to or interfering with our (or others’) rights or property; to support any actual or threatened claim, defense, or declaration in a case or before any jurisdictional and/or administrative authority, arbitration, or mediation panel; or for other purposes described in any other privacy notice or with your consent. Additionally, we may use and disclose personal information to third parties in connection with a sale, assignment, merger, reorganization, or other corporate transaction relating to all or part of our business.
HOW WE COLLECT PERSONAL INFORMATION
We collect the categories of personal information listed above from a variety of sources, including:
- Directly from you (for example, when you shop for our products online or in our stores, communicate with us, register or maintain an account with us, register products you purchase, sign up for our loyalty program, post reviews or comments, or participate in a survey, contest, sweepstakes, or promotion)
- Through our affiliates, business partners, distributors, resellers, and suppliers
- Through technologies in use on our Service (such as cookies, pixels, and other tracking technologies)
- Created by us (for example, if we create records pertaining to you, provide you with a login or user ID, or otherwise generate information linked to you)
- Your friends and family (for example, if someone ships a product to you)
- From other companies we do business with, which may include your employer if you have a business relationship with us
- Service providers that help us to run our business
- Advertising networks, social networks, internet service providers, and data analytics providers
Cookies and Similar Technologies. We use cookies and other tracking technologies (such as web beacons) to collect and store information about your interactions with our website, including information about your browsing behavior. Our website also supports third-party cookies placed by our service providers and third parties, such as advertising partners. This means that our service providers and advertising partners can collect and use information regarding your interactions with our website as further detailed below.
Cookies are small files that a website transfers to your device through a web browser that enable the site’s or a third party’s systems to recognize your device and capture and remember certain information. Web beacons (also known as tracking pixels) are tiny graphics embedded invisibly on a webpage or in an email that may be used to deliver or communicate with cookies, to count users who have visited certain pages, and to understand usage patterns. In general, our website uses cookies and other tracking technologies as follows:
- Where necessary to run our website
- To optimize the functionality of our website
- For analytics purposes
- For purposes of ad targeting and marketing
- To determine if our email messages have been opened and acted upon
Cookies vary in how long they last. “Session cookies” terminate shortly after you terminate your internet session. “Persistent cookies” are stored on your device until a set expiration date. We use both session cookies and persistent cookies on our website.
If you do not want to have cookies placed on your device, you should adjust your settings within our cookie preference center https://troyleedesigns.ca/pages/ccpa-opt-out or set your browser to refuse cookies before accessing our website. Please review your browser’s Help menu for instructions or visit https://cookiepedia.co.uk/ for more information about cookies
Analytics. We use analytics tools including Google Analytics to analyze how you interact with our website. This software may collect information such as your IP address, location, operating system, access time, duration of visit, and actions you take on our website. Google Analytics is owned and controlled by Google LLC. Data collected by Google is subject to its privacy policy. You may opt-out of having your website activity made available to Google Analytics by installing the Google Analytics browser add-on, available here
Online Advertising. Our website collects information about you in order to target advertisements to you when you browse the internet or use social media. One of the tool we use for this purpose is Google Ads, which is an advertising service provided by Google. Google uses cookies and other identifiers, in combination with their own data, to show you ads based on your usage of our website. You can personalize the ads you receive or opt out of ads from Google by visiting the Google Ads Settings page. Additional options for opting out of interest-based advertising can be found here and here.
Do Not Track Signals. Our website does not respond to “Do Not Track” signals sent by browsers, mobile devices, or other mechanisms.
Chat Features. We may offer interactive chat features on our Service to assist you with customer service. When you participate in an interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using these features, you understand that our vendors may process the information obtained through the feature to provide the service on our behalf.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose each of the categories of personal information we collect to our affiliates , service providers, and contractors for the following business purposes:
- Services performed on our behalf (including processing, maintaining, or collecting personal information) related to the operation of our business and/or the Service (for example, without limitation, website hosting, app design, maintenance services, customer support, data storage and database management, web analytics, app analytics, billing, payment processing, fraud protection, credit risk reduction, marketing, auditing, or improvement of services)
- Auditing related to ad impressions
- Ensuring security and integrity of personal information
- Debugging to identify and repair errors that impair existing intended functionality
- Short-term, transient use, including, but not limited to, non-personalized advertising
- Advertising or marketing services performed on our behalf
- Undertaking internal research for technological development and demonstration
- Undertaking activities to verify or maintain the quality or safety of our Service
- Compliance with laws. We may disclose your personal information as necessary, for the following purposes: (a) to comply with any legal process; (b) to respond to requests from public and government authorities; (c) to enforce our terms and conditions; (d) to protect our operations and protect our rights, privacy, safety or property, and/or that of you or others; and (e) to allow us to pursue available remedies or limit the damages that we may sustain.
- Sale or Transfer of Business or Assets. We may disclose or transfer some or all of your personal information to other parties in connection with or during negotiation of any merger, financing, acquisition or dissolution transaction, reorganization, or proceeding involving sale, transfer, divestiture, termination, or transfer of all or part of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
Targeted Advertising, Sales, and Sharing of Personal Information. Although we do not sell personal information in exchange for money , some of the ways in which we share personal information for targeted advertising or analytics may be considered “sales” or “sharing” under US state privacy laws . Listed below are the categories of personal information we share for purposes of targeted/cross-context behavioral advertising or otherwise “sell” for non-monetary consideration:
- Identifiers
- Personal records
- Internet or other electronic network activity information
- Geolocation data
- Commercial information
- Inferences
The types of third parties to which personal information is sold or shared are third-party advertisers and some analytics vendors. The purposes for which we sell/share this information include: showing you relevant ads while you browse the internet or use social media, marketing, advertising, certain types of analytics, or similar purposes. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age. If you would like to opt out, please see the information below for your state of residence.
Our uses of your personal information are not sales under Nevada law. If you have any questions or if you would like to receive notice by email in the event we should engage in “sales” of personal information under Nevada law in the future, please contact us using the contact information provided below.
CALIFORNIA PRIVACY RIGHTS
This section supplements the other parts of our Policy and provides disclosures for California residents under the California Consumer Privacy Act (the “CCPA”).
Right to Opt Out of Sales and Sharing of Personal Information. California residents can opt out of the sale or sharing of their personal information by clicking here https://troyleedesigns.ca/pages/ccpa-opt-out. You may also opt out of the sale or sharing of your personal information through an opt-out preference signal, such as the Global Privacy Control. If you choose to use a browser-based opt-out signal, you will be opted out of cookie-based sales or sharing of personal information and will need to turn it on for each browser you use. To submit a request to opt out of offline sales and sharing, please use our webform or call us at (800) 239-6566.
Right to Know. California residents have the right to request more information regarding the following:
- The categories of personal information we have collected about you, including:
- The categories of sources from which the personal information was collected
- Our business or commercial purposes for collecting, selling, or sharing personal information
- The categories of recipients to which we disclose personal information
- The categories of personal information that we sold, and for each category identified, the categories of third parties to which we sold that particular category of personal information
- The categories of personal information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of personal information
- The specific pieces of personal information we have collected about you.
Right to Request Deletion of Personal Information. California residents have the right to request the deletion of personal information we collected from you, subject to certain exceptions. Where we use deidentification to satisfy a deletion request, we commit to maintaining and using the information in deidentified form and will not attempt to reidentify the information.
Right to Request Correction of Inaccurate Personal Information. If you believe that personal information we maintain about you is inaccurate, you may submit a request for us to correct that information. Upon receipt of a verifiable request to correct inaccurate personal information, we will use commercially reasonable efforts to correct the information as you direct.
How to Submit a CCPA Request. You may submit a request (as described above) through our webform or by calling us at (800) 239-6566. In connection with submission of your request to know, request to delete, or request to correct, you will be asked to provide 2-3 pieces of personal information that we will match against our records to verify your identity. You may designate an authorized agent to make a request on your behalf; however, you will still need to verify your identity directly with us before your request can be processed. An authorized agent may submit a request on your behalf using our webform or toll-free number.
Right to Non-Discrimination for the Exercise of Your Privacy Rights. If you choose to exercise any of your privacy rights under the CCPA, you also have the right not to receive discriminatory treatment by us.
California’s “Shine the Light” Law. California residents may ask Troy Lee Designs to provide a list of all third parties to which we have disclosed personal information, as defined under California Civil Code Section 1798.83(e) (a/k/a the “Shine the Light” law), during the preceding year for third-party direct marketing purposes.
PRIVACY RIGHTS FOR CONSUMERS IN OTHER COVERED STATES
This section supplements the other parts of our Privacy Policy and provides additional information for consumers who live in Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia.
Right to Access and Data Portability. You have the right to confirm whether we are processing your personal information, to access your personal information, and to obtain a copy of personal information you provided to us in a portable format. Oregon consumers may also request a list of third parties to which we disclosed personal information.
Right to Request Correction of Inaccurate Personal Information. You have the right to request that we correct inaccuracies in your personal information, taking into account the nature of the personal information and our purposes for processing it.
Right to Request Deletion of Personal Information. Subject to certain exceptions, you have the right to request that we delete your personal information.
Right to Opt Out. You have the right to opt out of the following uses of your personal information: (a) targeted advertising; (b) the sale of personal information; and (c) profiling in furtherance of decisions that produce legal or similarly significant effects concerning your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. We do not sell personal information in exchange for money or engage in practices that qualify as profiling producing legal or similarly significant effects under applicable state privacy law. To opt out of targeted advertising / non-monetary “sales” of personal information, please click here https://troyleedesigns.ca/pages/ccpa-opt-out. If you choose to use a browser-based opt-out signal, such as the Global Privacy Control, you will be opted out of cookie-based sales or sharing of personal information and will need to turn it on for each browser you use. If you are an authorized agent submitting an opt-out request on behalf of a consumer where allowed by state law, please use the webform linked below. We use commercially reasonable efforts to authenticate the identity of the consumer to whom the request relates and the authorized agent’s authority to act on the consumer’s behalf.
Right to Appeal. Sometimes we are unable to process requests relating to your personal information, in which case, your request will be denied. If your privacy rights request has previously been denied by us and you believe we denied it in error, you may appeal for reconsideration of your request using the webform or toll-free number provided below.
Submitting Requests Relating to Your Personal Information. To make a request relating to your personal information, please use our webform or call us at (800) 239-6566. Please note that we may need to authenticate your identity before your request can be processed. For authentication, you will be asked to provide 2-3 pieces of personal information that we will match against our records to verify your identity
ADDITIONAL INFORMATION ABOUT OUR LOYALTY PROGRAM
California Notice of Financial Incentive. From time to time, we offer coupons, specials, or other discounts to consumers who have opted-in to the receipt of promotional communications from us by providing us with certain personal information. Our loyalty program provides you with the opportunity to earn points when you purchase our products or interact with us online. We provide these benefits because we appreciate your interest in our products.
Material Terms. The details of each offer vary, but in general, we invite you to provide us with your email address or cell phone number, and we will provide you with discount codes or coupons. We also offer a loyalty program, the World’s Fastest Loyalty Program , that provides benefits such as rewards points and discounts, special offers, and other benefits to those who choose to participate. Participation requires you to provide some personal information to us, such as Identifiers, Personal Records, and Commercial Information. The incentives associated with our loyalty program are designed to reward loyal customers based on certain purchases and other activities such as connecting with us on social media or reviewing our products.
How To Opt In. You can opt in to our coupons, specials, and offers using a prompt on our website. To sign up for our loyalty program, please click here.
Right to Withdraw. You have the right to withdraw from our loyalty program and other financial incentives at any time. You may withdraw from our loyalty program by contacting our customer service team at canadacs@troyleedesigns.com. You can opt out of receiving marketing communications from us by clicking on the Unsubscribe link contained in our marketing emails, following the instructions contained in our text messages, or contacting us using the contact information provided below.
Value of Financial Incentive. The value of the benefits provided under our loyalty program varies as individual members take advantage of the program benefits to different degrees. For example, loyalty program members earn points for each dollar they spend. Members who reach our Silver, Gold, and Platinum tiers can unlock additional benefits such as free expedited shipping, points multipliers, and access to additional offers. We have made a good faith estimate that the value of consumers’ personal information provided in connection with our loyalty program is equivalent to the relevant expenses related to the collection and storage of that personal information . The incentives we offer in exchange for the opportunity to market to you generally consist of coupons, discounts, or other similar benefits. Details of the incentives will vary but are explained in each offer. Any difference in price or benefits provided to customers who participate in our loyalty program or other financial incentives is reasonably related to the value of the personal information provided, taking account of the fact that the primary purpose of our financial incentives is to offer discounts and other benefits to our loyal customers.
Loyalty Program Disclosures for Colorado Residents. The purpose of this section is to notify Colorado consumers about how we use personal information in connection with our loyalty program. You have the right to delete your personal information associated with your loyalty program account; however, if you delete your personal information, we will be unable to link your rewards to your account, and therefore you will be unable to receive benefits from the program.
The chart below identifies the categories of personal information collected through our loyalty program that we sell or process for targeted advertising and the third parties that receive these categories of personal information.
| Category of Personal Information | Third Party Recipients |
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Identifiers and Personal Records Commercial Information |
Third-Party Advertising Partners Analytics Partners |
For more information about how we process your personal information, please see the other sections of our Privacy Policy.
OUR SERVICE IS NOT INTENDED FOR CHILDREN
Our Service is neither intended for, nor targeted to, children under the age of 16. We do not knowingly collect personal information from children under the age of 16. If you are a parent or guardian and you believe that your child under the age of 16 has provided us with personal information, please contact us at canadacs@troyleedesigns.com, and we will delete such information in accordance with the Children’s Online Privacy Protection Act (“COPPA”) and other applicable laws.
INFORMATION SECURITY
We take commercially reasonable and appropriate safeguards to secure and protect the privacy, accuracy, and reliability of your information and to protect it from loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the security of our systems or databases. Please do your part to help us keep your information secure by choosing passwords carefully, keeping your password and computer secure (such as by signing out after using the Service), and changing your password from time to time.
INFORMATION STORAGE
We will retain your personal information only for as long as necessary to fulfill the purposes set out in this Policy, for as long as your account is active, as needed to provide our Service to you, to the extent necessary to comply with our legal obligations, to resolve disputes, or to enforce our agreements. This generally means holding the information for as long as one of the following apply:
- Your personal information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
- Your personal information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the personal information was collected;
- Your personal information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
- We are otherwise required or permitted to keep your personal information by applicable laws or regulations.
Where information is used for more than one purpose, we will retain it until the purpose with the latest period expires.
INTERNATIONAL VISITORS
This website is intended for a US audience. We maintain separate websites and separate Privacy Policies for other countries where we do business. If you are using this website outside the United States, please be aware that information we obtain about you will be transferred to and processed in the United States and may be accessed by the courts, law enforcement, and national security authorities here. By using our website or otherwise providing your personal information to us, you acknowledge and consent to the international transfer and processing of your personal information as described in this Privacy Policy. Please be aware that the data protection laws and regulations that apply to your personal information transferred to the United States may be different from the laws in your country.
EMAIL COMMUNICATIONS
You may unsubscribe from our marketing communications by clicking the “Unsubscribe” link found in every marketing email we send or by sending us a request to unsubscribe here. If you opt out of receiving marketing email communications, we may still send you email messages related to your account or transactions with us. Unsubscribing yourself from our marketing communications will not affect our service to you.
TEXT MESSAGING
You have the choice to opt-in to receiving text messages and alerts on the mobile phone number(s) you have shared with us. By entering your phone number in the checkout and initializing a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your orders, including abandoned cart reminders). We also offer the opportunity for you to sign up for text marketing offers. Text marketing messages will not exceed 30 per month. You acknowledge that consent is not a condition for any purchase. Message and data rates may apply.
If you wish to unsubscribe from receiving text marketing messages and notifications, you may do so at any time – for example, by replying with STOP to any mobile message sent from us or usinge the unsubscribe link we provided you within any of our messages.
For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt-out, please follow the procedures above.
You do not have to opt-in to text messages and alerts to use and enjoy our Service. For more information regarding our text messaging and alerts, please contact us here or call 1-800-239-6566.
LINKS TO THIRD-PARTY SITES
Our Service may contain links to other websites or apps. We are not responsible for the privacy practices or the content of these other websites or apps. You should read the privacy statements of these other websites or apps to understand their policies and practices.
PRIVACY POLICY UPDATES
We may update this Policy from time to time, in our sole discretion, to reflect our current privacy practices. When we do so, we will post the new Policy on our website, and update the “Effective Date” at the top of this page. Continued use of our Service following the effective date of any modification to the Privacy Policy constitutes your acknowledgement of such changes and agreement to be bound by the changes.
CONTACT
If you have questions or comments regarding this Policy or if you need access to it in a different format due to a disability, you may contact us at:
Troy Lee Designs
8205 Dallas Drive
Kamloops British Columbia V2C6X2, Canada
www.troyleedesigns.ca
Phone: 951-371-5219